The Children's Advertising Review Unit's latest happenings as well as industry news affecting the children's advertising industry.
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Thursday, May 7, 2015
CARU's 2015 Annual Conference Save the Date!
CARU's Annual Conference is just around the corner so mark those calendars for September 30, 2015! It's one of the most well-attended conferences in the industry about marketing to children and you don't want to miss it!
Expert panelists will explore the challenging issues facing companies that advertise to children. There will be a sharp focus on mobile and online technologies and how they have changed the way companies market products, both in the US and abroad. A significant emphasis will be placed on the modifications to the Children’s Online Privacy Protection Act (COPPA) and the Federal Trade Commission’s revisions to the COPPA Rule, including discussions on how companies are implementing new practices to comply with these changes in their online and mobile marketing.