Come Learn Successful Strategies for Social Media with CARU at New York's Social Media Week

Social Media Week is a leading conference worldwide that curates some of the best ideas and insights into how social media and technology are constantly evolving and affecting change in business and society on a global scale. Social Media Week is being held this year in New York from February 23-27th and the Advertising Self-Regulatory Council (ASRC) is getting in on the action.

Now in its seventh year, Social Media Week will welcome over 10,000 attendees from New York's top companies. This week-long conference will provide engaging as well as educational content on a range of topics spanning many industries from advertising to technology. Events will be held at various locations throughout the city. To check out the events you can click here.

The Advertising Self-Regulatory Council will be hosting a FREE event at the IAB Ad Lab (116 E. 27th Street, 8th Floor, NY. NY) on Tuesday February 24, 2015 from 10:00 AM - 11:00 AM. Panelists will discuss the content marketing revolution and successful strategies for avoiding costly mistakes.

Panelists include Laura Brett, Staff Attorney from the National Advertising Division, Council of Better Business Bureaus, Leanne Gabinelli, Staff Attorney Electronic Retailing Self-Regulation Program, Katie Goldstein, Senior Staff Attorney, Children's Advertising Review Unit of the Council of Better Business Bureaus, and Todd Ruback, Chief Privacy Officer at Ghostery. The panel will be moderated by David Mallen, Co-Chair, Advertising Disputes, Loeb & Loeb LLP.

Transparency is key to building trust in the social and mobile advertising space. Hear about regulatory and self-regulatory guidance that can help you avoid pitfalls and build trust with your customers when interacting with them in the digital marketplace.

To register, please click HERE to register online for free.

CARU's sister program The Online-Interest Based Advertising Accountability Program will be speaking at another panel at the IAB Ad Lab the same day at 1:30 PM- 3:00 PM. Genie Barton, Vice President and Director, Online Behavioral Advertising Program and Mobile Marketing Initiatives, Todd Ruback, CPO at Ghostery and Rob Sherman, Deputy Chief Privacy Officer at Facebook will be discussing going social with privacy and much more. To read more about this panel and register for free, click HERE.

CARU Speaks at Community Board in Manhattan

CARU staff attorney Andra Dallas gave a presentation to Community Board 1, serving lower Manhattan on Monday, December 7 th . Andra spoke to the Board’s Youth Committee about the importance of teaching children about understanding advertising and safe online practices. District Manager Noah Pfefferblit remarked, “thank you for your informative presentation to our Youth Committee members,” and offered the Board’s assistance if they “can be helpful to the important efforts at the Children's Advertising Review Unit.” Are you interested in having a CARU staff member visit your community board? Contact adallas@caru.bbb.org.

i-Dressup Shuts Down in Wake of Privacy Breach and COPPA Violation

I-Dressup, a fashion-themed social website for teens, has completely shut down as part of a settlement with the New Jersey Department of Consumer Affairs, following a massive privacy breach and violations of the federal Children's Online Privacy Protection Act (COPPA) and New Jersey state law. In September 2016, a hacker sent 2.2 million i-Dressup account credentials to technology blog Arstechnica as well as to haveibeenpwned.com, a searchable online database of data breaches. Responding to the news, New Jersey investigators discovered that 2,519 of the compromised accounts belonged to New Jersey children below age 13. I-Dressup, allegedly aware that it had child users, had violated COPPA by failing to obtain verifiable parental consent prior to collecting and processing personal information from the children, including first and last names and email addresses. In a consent decree with the New Jersey Attorney General Gurbir Gerwal, parent company Unixiz has closed i-Dressup,

Kids Internet Design and Safety Act Seeks to Protect Children from Harmful Online Content

United States Senators, Mr. Richard Blumenthal from Connecticut and Mr. Edward Markey from Massachusetts, introduced a new bill referred to as the Kids Internet Design and Safety Act (the “KIDS Act”). One of the Senator’s introducing the KIDS Act, Mr. Edward Markey, was the co-author of the Children’s Online Privacy Protection Act (“COPPA”). The KIDS Act seeks to include noteworthy advertising rules and create new protections for children online, specifically for online users under the age of 16. The proposed advertising rules within the KIDS Act are to ban websites from: (1) exposing young online users to advertisements “with embedded interactive elements”; (2) recommending any content involving alcohol, nicotine, or tobacco to young online users; and (3) recommending content that includes influencer marketing, like unboxing videos, or host-selling to young online users. Additionally, the KIDS Act seeks to prohibit certain online features to protect children, like prohibiting

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