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Wednesday, December 22, 2010

Press About CARU's Santa Tips!

We're so happy with the amount of coverage CARU's Santa Tips has gotten, we hope that it has made parents more vigilant about what to look out for on Christmas and Holiday themed websites.

CARU's Tips have been featured on several websites, which include: NaplesNews, NWA, WIVB, WalletPop, TucsonCitizen, Virginia's BBB, Spokane's BBB, and MomsLikeMe!

CARU's Wayne Keeley Interviwed by CBS News at 5

CARU was interviwed by CBS news correspondent, Cindy Hsu in a feature about CARU's Santa Tips for CBS News at 5.

CARU's Recommends Checking Privacy Policies Twice Before Allowing Kids on Santa Websites

More than 60 domain names have been registered in the name of Santa Claus, offering children a wide range of opportunities to persuade St. Nick via email that they were not at all naughty in 2010.

Before allowing children to share any personal information with a “Letter to Santa” Website,however, the Children’s Advertising Review Unit (CARU) recommends that adults carefully review such sites to determine who is seeking the information, how it will be used and whether it will be shared with third parties.

“Even Santa is required to comply with CARU’s Online Privacy Protection guidelines and the federal Children’s Online Privacy Protection Act,” said Wayne J. Keeley, CARU’s director. All Websites directed to children – or Websites designed with a special children’s section –should have a privacy policy that explains the site’s information collection practices. The privacy policy should include the name of the company and the company’s complete contact information. It should also state whether the company shares information with third parties, including advertisers, and whether the company publically discloses the information or retains the information for any future purpose.

CARU offers the following ‘Dear Santa’ site review tips:
- Websites directed to children should not ask a child to disclose more information than is reasonably necessary to participate in the activity – a first name and email address, for instance. 

- Limit the personal information children share with Santa and omit physical addresses, Santa already knows where all the children live. 

- Check Websites for unwelcome content. Some sites are geared toward adults and may contain language or advertising adults may not want children to see. 

- Since hyperlinks can allow children to move seamlessly from one site to another, investigate the hyperlinks to assure children don’t access inappropriate content.

Friday, December 3, 2010

CARU Staffers attend K.I.D.S. Gala at Cipriani as Guests of Bandai Foundation

CARU was pleased to attend K.I.D.S. 25th Anniversary Charitable Gala on December 1st, 2010, hosted by Gayle King, editor-at-large for O, The Oprah Magazine, and featuring keynote speaker Newark Mayor Cory Booker.

The event, which took place at Cipriani Dolci in New York City, honored Sears Holding Corporation's John Goodman, Perry Ellis Corporation's Oscar Feldenkreis and Soles4Souls' founder Wayne Elsey, among others.

For more information about K.I.D.S., visit its website here.