The Latest News From...

The Latest News From...

Tuesday, September 29, 2009

CARU Reaches Out to the Community



On September 22, CARU staff attorney Andra Dallas visited the Housing, Human Services, and Youth Committee of Community Board 5, which serves midtown Manhattan.  Andra gave a 20 minute presentation on CARU, specifically focusing on the importance of parental guidance in watching television and using the Internet with children.  She gave a brief overview on CARU’s history and then explained the major topics covered in CARU’s Guidelines, providing a few concrete examples from television commercials and/or websites.  Andra also explained that CARU engages in extensive monitoring of television and websites but welcomes complaints via the CARU website about advertising or privacy concerns that are inconsistent with CARU’s Guidelines

The audience was made up primarily of parents and teachers who live in the community and the presentation was very well received.  This visit to Community Board 5 was the third of many that have been planned for the coming year, as part of CARU’s new community outreach initiatives. 

If you would like a CARU staff member to give a presentation to your community group, please contact adallas@caru.bbb.org

Parry Aftab to Speak at CARU's Conference


 

Parry Aftab was identified as "the leading expert in cybercrime in the United States," by the Boston Herald.

Jules Polonetsky, AOL's Chief Privacy Officer, said Parry was "part supermom, part Wonder Woman and part Oprah."

The US Congress formally honored her work in cyber-safety in 2005 and in 1999 UNESCO appointed her to head up its online child protection project for the United States.

Parry Aftab is known for her ability to "think outside of the box." Over the years Aftab has represented many of the leaders from the entertainment, Internet and consumer brand industries. Recently, Parry founded WiredTrust, a risk management consulting firm, to advise industry policy makers.  When Internet policy, best practices and safety is involved, Parry Aftab is the first name mentioned. 

Come to CARU's conference and learn why companies like MySpace, Facebook,  Bebo and Webkinz, among others, have turned to her for help. Learn about the current issues on the digital playground from an expert.

Wednesday, September 23, 2009

CARU's 2nd Annual Conference! The Only Conference You Need to Attend if You're in Children's Advertising!

Just a reminder that CARU's Annual Conference is just around the corner!!!

October 7, 2009 at New York City's W Hotel; 541 Lexington Ave.

It's not too late to get your tickets! Click Here to Learn More and Get Tickets today!

Expert panelists will consider challenging issues presently facing the Children’s Advertising Industry, focusing on how the digital age has changed the way companies market their products to children. Panelists will examine and demonstrate the practical application of governing standards and industry guidelines to these new emerging media platforms.

The conference will provide attendees with the opportunity to be on the forefront of the latest regulatory developments including an update on U.S. self-regulatory food initiatives, and the EU Privacy Directives.

Keynote speaker: Pete Blackshaw, Executive VP, Strategic Services, The Nielsen Company

Scheduled sessions: "The Rules of the Digital Playground,” "Delivered Straight from the Source: Examining the Latest Regulatory and Legal Framework for Addressing Emerging Media Forms,” "Recognition vs. Persuasiveness: What do kids know and when do they know it?” and “Working with CARU – The Anatomy of a CARU Case.”

Up to 5 Credits for Continuing Legal Education!


CARU Explains How We Review and Evaluate Child Directed Advertising

Visit ToyInfo.org and watch Children's Advertising Review Unit (CARU) explain how we review and evaluate child-directed advertising in all media to help ensure accurate, responsible messaging.

Learn how we find our cases, what we look for when we monitor advertising and patrol the internet. Find out how you can help by sending complaints directly to CARU's attorneys. Learn what advertising claims parents should be wary of, what safety issues come up in advertising to children, and more!


Friday, September 4, 2009

CARU Collaborates with the Toy Industry Association on a CARU Consumer Video

On August 27th, 2009, CARU took part in an important educational outreach piece, A CARU Consumer Video in collaboration with the Toy Industry Association, (TIA).


This video will go live on TIA's Consumer Website, www.toyinfo.org on September 21, 2009. This piece will be released in conjunction with CARU's Parent’s Guide to Advertising and Your Child 2009 which will also be featured on the Toyinfo Website.


Check out some pics to get a sneak peek of the CARU crew during the video shoot!





Tuesday, September 1, 2009

How Much Time Is Your Child Spending on the Internet?



The amount of time children spend on the internet has jumped almost 63% in last 5 years. Click HERE to read the article! The statistics are truly incredible!