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Tuesday, December 1, 2009

CARU in the News! CARU Cites Skechers Ad as Too Cool for School


CARU was recently written up in the news on BNET for one of its recent cases with Skechers.

CARU was concerned that one reasonable takeaway message children may have after viewing the subject commercial is that wearing Skechers' Hy-Tops will make them popular. CARU’s Guidelines state in part that product presentation should not “mislead children about benefits from use of the product. Such benefits may include, but are not limited to, the acquisition of status, popularity … .”

Visit BNET to read more about this case.