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Wednesday, September 23, 2009

CARU Explains How We Review and Evaluate Child Directed Advertising

Visit ToyInfo.org and watch Children's Advertising Review Unit (CARU) explain how we review and evaluate child-directed advertising in all media to help ensure accurate, responsible messaging.

Learn how we find our cases, what we look for when we monitor advertising and patrol the internet. Find out how you can help by sending complaints directly to CARU's attorneys. Learn what advertising claims parents should be wary of, what safety issues come up in advertising to children, and more!